Presentation 2011

To celebrate the sale of the 15,000th bottle, Airborne Beer has introduced a new wrapper. The sales of this new series generate an amount of € 4,500 for the Airborne Museum Hartenstein. The museum has invested this money in an audio rock next to the Airborne Museum. Through this letter of thanks, the board wishes to express its gratitude for the sponsoring of this magnificent project.

audio rock unveiled

This audio rock was unveiled by Mr H. Wiegel in his capacity of chairman of Nederlandse Brouwers on 01 September. This highlights the as yet missing link in the project: the sponsoring of charities by the brewery industry. Nederlandse Brouwers is the umbrella organisation that looks after the interests of eight Netherlands-based beer breweries.
Together, these breweries generate 99.9% of the overall beer production in the Netherlands (see ).
Prior to the unveiling, Mr Wiegel talked about the relationship between the beer industry and WWII. The Centraal Brouwerij office (until 2010, this was the umbrella collective for Dutch breweries) was set up in 1939 and was an initiative of Mr D.U. Stikker (who was the director of Heineken at the time) in order to safeguard the production of beer during the imminent war. It mainly concerned the fair distribution of raw materials and semi-finished products. During his speech, Mr Wiegel also explained how the Heineken brewery kept “London” up to date about German troops concentrations as they were major beer buyers.

The audio rock unveiled

The unveiled audio rock forms a part of the Liberation Route.
This route follows the path of the allied forces during the liberation of Europe and it starts in Normandy, runs via Nijmegen, Arnhem and South Veluwe towards Berlin. On behalf of the Liberation Route Europe Foundation, Mr Peter Kruk explained the project in general and this location in particular. The theme of this audio rock is ‘the friendly relationship’ and covers the story of two pilot friends who arranged to meet up again after the war. One of them was seriously injured. They cut an armband in half and agreed to meet up again after the war. Things did not go as planned because the injured pilot didn’t survive the war.
At the end of WWII, the Arnhem/Nijmegen/South Veluwe region played a major role, the consequences of which can still be felt in Europe today. This was emphasised by both Mr Hovers and Mr Wiegel.

The recorded presentation of the unveiling of the audio rock includes all four speeches (see moviegalery on this website).

The audio rock project was the brainchild of Mr Frans Smolders, the museum’s former director. Although there were as many as 50 audio rocks in September 2011, the Airborne Museum still didn’t have one. This ‘manufacturing error’, as Mr Jan Hovers called it in his speech during the unveiling, was thus rectified. Two students, Wietze Visser and Sarel Tempelman, took it upon themselves to work out Mr Smolders’ idea in order to create the audio rock at the museum. Giesbers Media AV is responsible for its realisation. A lot of knowledge was gleaned from the museum’s former director, Mr W. Boersma, who acted as the “historic conscience”, as Mr Hovers put it.

Naturally, the Airborne Museum also uses a downloadable educational pack about the audio story about the friendly relationship. In his speech, Mr Hovers mentioned the logical combination with the previous gift from Airborne Beer for the interactive classroom.

More information about the audio rocks can be found on .